The 90-Day Scale Playbook is a free, printable 12-week plan for owners who are the bottleneck. Choose the one thing holding the business back, install the fix, and get it running without you.
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Stop the leaks. Get a baseline.
Build the fix. Hand it to an owner.
Step out. Measure. Extend.
Twelve pages you write on, not read once. Every page is a working tool with checkboxes, owners, and dates.
Score Systems, Team, Cash, and Time. Tick the symptoms. Commit to one.
Twelve weeks of tasks, with a gate at day 30, 60, and 90.
Goal, weekly cadence, five must-do actions, and the metrics that prove it worked.
A 15-minute Monday scoreboard, a 12-week calendar, and a day-90 review.
The playbook has a page for each. You only run one.
Sounds like: “I’m the only one who knows how this works.”
In 90 daysYour top three processes run from written docs, each with an owner.
Sounds like: “It’s faster if I just do it myself.”
In 90 daysPeople own outcomes. You approve exceptions, not routine.
Sounds like: “Revenue’s up. Why is the account tight?”
In 90 daysYou see cash 13 weeks out, and every offer earns its margin.
Sounds like: “I’ll think about strategy when things calm down.”
In 90 daysTwo defended deep-work blocks a week, and fewer than three fires.
Not sure which one is yours? Take the free Owner Ops Scorecard first. Comment SCORE on any post at @realmatsimmons.
I’ve been raising capital and running companies since 2006, across real estate, manufacturing, and retail. I founded SIMM Capital in 2014.
I’ve built, bought, and exited businesses, including one that went through bankruptcy. This playbook is the sequence I use when a business depends on its owner too much.
Get the playbook, pick your bottleneck, and block 15 minutes for your first scoreboard.